The 2024-25 academic year marks Jessica Bennett’s 20th as a member of the athletics staff at Colorado College, where she handles a multitude of behind-the-scenes functions involving all 17 of the school’s NCAA Division I and III varsity programs. In August of 2020, she was promoted to assistant athletics director for marketing and named the department's senior woman administrator.
In addition to managing game-day master charts for Colorado College’s two Division I programs, hockey and women’s soccer, as well as the Athletics Hall of Fame, Bennett is the go-to person for licensing and merchandise, community events and advertising campaigns. Responsible for creating, securing and maintaining sponsorship agreements, she also oversees production of promotional materials including brochures, posters, magnets and giveaway items.
Bennett, a native of Sherrill, N.Y., collaborates closely with Robson Arena personnel to promote fan engagement during home hockey games, including scoreboard videos and graphics, on-ice ceremonies and assistance for student workers, program sellers and volunteers. She plays a key role in coordinating the work of outside service vendors such as printers, graphic designers, advertising agencies and filming crews.
Owner of a bachelor’s degree from St. Bonaventure University and a master’s from the University of Connecticut, Bennett serves as the department’s Deputy Title IX Coordinator and advisor for the Student-Athlete Advisory Committee (SAAC). She also works closely with the athletics communications office to manage the department’s social media platforms throughout the year.
During the women’s soccer season, she serves as a liaison to the Mountain West in matters pertaining to marketing and promotions.
Bennett is active in the National Association of Collegiate Marketing Administrators, First Tee Pikes Peak Board of Directors and a member of Women Leaders in College Sports.
She and her husband, Geoff, are the proud parents of a daughter, Grace, born in September 2009.
