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The Colorado College Department of Athletics unveiled refreshed logos on Friday, Feb. 7. Throughout the day, several events are being held to show the updated logos around the El Pomar Sports Center. This will include giveaways, updated merchandise in the bookstore, signage changes and the launch of a new logo video.
 
It has been three decades since the current tiger shield logo was designed. A lot has changed at CC in 30 years and it was time to refresh the logo to reflect that progress. The dated logo also loses adaptability and flexibility in some applications like embroidery and digital communications.
 
"This is an exciting day for the Tigers," Colorado College Vice President and Director of Athletics Lesley Irvine said. "The logo refresh speaks directly to the momentum of CC Athletics on campus. It also allows us an opportunity to build on visibility and identity in a focused and consistent way. We love the new look!"
 
The refreshed logo and accompanying visual identity system provide the opportunity for all CC athletics teams to appear unified and consistent in their uniforms and sports gear. This allows our teams to look their best during competition, and promotes a modern, professional-looking presentation to our opponents and the public.
 
The development of the Ed Robson Arena also provided an opportunity to consider what is possible with an athletics logo update; the construction of the new building could coincide with the unveiling of the refreshed logo to the CC, Colorado Springs, and regional community fans.
 
CC engaged stakeholders like alumni, students, faculty, and staff, and worked with Joe Bosack and Co., a leader in sports team logos and identity. Last spring, the firm held a series of focus groups with student athletes, athletics staff, student leaders, faculty and staff, local alumni, and the Board of Trustees to review logo versions and discuss the essential elements that the updated logo needed to express. Athletics staff and the Board of Trustees weighed in on options at their summer retreat and the stakeholder group selected the final logo.
 
The new logos will be reflected in multiple athletic venues. Specifically the interlocking CC logo will be displayed at center ice at the Broadmoor World Arena and center court in Reid Arena.