For the second consecutive year, Colorado College claimed the gold medal in Branded Dynamic Collateral (Group III) for its 2024-25 hockey intro video at the National Association of Collegiate Marketing Administrators (NACMA) "Best Of" Awards.
Since 2021 (the opening of Ed Robson Arena), CC has worked with 3 Point Productions to create primary in-game videos. This video is shown in the arena immediately prior to CC's starting lineup (after visiting team lineup has been announced).
"It is an honor to receive the NACMA Best of Award for Branded Dynamic Collateral," assistant athletics director for marketing
Jessica Bennett said. "This award reflects creativity, collaboration, and storytelling through powerful visuals. A special thank you to 3 Point Productions for being a valued partner from concept to execution. Together we created an impactful video element to enhance the atmosphere for hockey games at Ed Robson Arena."
Initiated in 2003, the NACMA "Best Of" awards program honors outstanding achievement in marketing and promotions. Awards are presented in 16 categories, with each category divided into three groups based upon school size and conference affiliations to promote fairness.